..now an old post but still...remember to try and not use those 'we will submit your 'site to hundreds of search engines etc etc' these can be a sure fire way of getting blacklisted.
Also, remember also that unique content is a key too. For example, 3 websites with the same meta codes- description and kewords, and equal backlink credibility, 2 of them may have pretty much the same content, but the 3rd with unique content will be higher.
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I think it always good to start with some BASIC keyword research, why try to rank a site unless you know there is good relevant traffic on the phrases, also DOMAIN authority plays a huge part in the Google algorithm, there is no point in a brand new website trying to rank for a top level phrase, It makes more sense to do the research first and then analyse the top ten to check the level of competition, It will be next to impossible to rank for top level phrases in less than six months, and usually they are less that 10% of the whole search market anyway. Also page relevance plays a huge part as well as the overall word cloud in the website, most website sales come from Long tail phrases, meaning someone who knows what they want as they have already done their research.
A good example is the Laptop market, People dont buy off the phrase "Laptop" they will buy off the make and model number, its the same with most markets, Top level phrases should be called VANITY phrases as they look good but dont usually end up making the sale. Thats not to say that being number 1 does not help with brand recognition and inceasing your client base.
So if you have a new website, do your research first, and then build up to the VANITY phrase once your site is actually starting to give something back,
As a business discipline Search Engine Optimisation (Search Engine Optimization) present a real challenge, as the goal posts keep changing.
What I have learnt so far is that it takes a HUGE amount of time, and that the competition keeps a pace with you so that you need to continually increase time, investment and resources if you want or need to keep one step ahead of them.
Search Engine Optimization strategy needs expertise advice, otherwise your business will lose out.
To conclude: Search Engine Optimization is not for amateurs (like me). A successful business is an online business. An online business to succeed needs genuine Search Engine Optimization expertise.
If, like me, you need help locating Search Engine Optimization advice and assistance, just message me and I can suggest a useful source.
I understand what you are saying bsfweb, but all online businesses should have a reasonable level of Search Engine Optimization knowledge, if for no other reason than to be sure anyone they bring in is doing the job they are being paid to do and to be sure they are giving the right instructions for their business to an Search Engine Optimization company.
A little understanding can go a long way for an small medium enterprise and save them a lot of time and money.
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