I know that for B2C marketing consumers have to have opted to receive your emails otherwise it is deemed spam but am I correct in thinking its different for B2B?
Am thinking of doing an email blast to local businesses but need to stay on the right side of the spam police
Just a note on the B2C thing. As far as I'm aware a customer doesn't have to specifically opt in to receive emails from you, but must have expressed 'interest' in your products.
So, for example, after a completed purchase you can send emails for a while afterwards, but must provide an optout in the email.
Not saying it's not good practice to only email consumers who have specifically opted in but that it could still be legal even if they didn't optin during, for example, checkout.
Found this on the Information Commission's website:
Quote:
The most important thing to remember is that you can only carry out unsolicited electronic marketing if the person you're targeting has given you their permission.
However, there is an exception to this rule. Known as the 'soft opt-in' it applies if the following conditions are met;
where you've obtained a person's details in the course of a sale or negotiations for a sale of a product or service;
where the messages are only marketing similiar products or services; and
where the person is given a simple opportunity to refuse marketing when their details are collected, and if they don't opt out at this point, are given a simple way to do so in future messages
When you send an electronic marketing message, you must tell the recipient who you are and provide a valid contact address.
The rules on emails don't apply to emails sent to organisations, though you must still identify yourself and provide an address.
I run a B2B e-mail marketing company and the law states that you can send un-soliceted B2B e-mails but have to have a clear unsubscribe option on each e-mail. With consumer e-mails you can purchase lists from reputable data brokers and use them to send un-soliceted e-mails. This is because they obtained the e-mail address through the sale of a product or service and have asked permission of the person to send them info from third parties. That is the law however it is not best practice. We as a company follow best practice and only send to businesses that have signed up to our service and have actually specified perticular information they want to receive. We never send them info on something they havent asked for and for that reason alone achieve well above average results. Hope this helps.
Dude get on Ratepoint, it does everything! You need to add the emails, but just upgraded my account and have the option of sending 5000 emails as often as I like (Hourly if needed) you can drop HTML email templates in too, it has the whole unsubscribe options too, they are part of the 1and1 family (1and1 ****e for hosting, but RatePoint on its own is awesome)
It has survey options, testimonials, everything, and I think I only paid about £100(ish) for a year.
Dude get on Ratepoint, it does everything! You need to add the emails, but just upgraded my account and have the option of sending 5000 emails as often as I like (Hourly if needed) you can drop HTML email templates in too, it has the whole unsubscribe options too, they are part of the 1and1 family (1and1 ****e for hosting, but RatePoint on its own is awesome)
It has survey options, testimonials, everything, and I think I only paid about £100(ish) for a year.
How easy (and what format) is it to upload and download your existing customer base e-mail addresses into that Kip?
CSV, Text takes a few, very easy mate, seriously, the templates they have are pretty good too, but having a bit of html knowledge I do my own sometimes.
Can let you have a nosey around mine first if you want will just switch passwords and change back later.
B2B email marketing 
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