will it work?

davbusnet · #1 24-11-2009, 08:57 AM

We are aiming to launch a brand new IT security service solution very shortly, this is part of our proposed marketing campaign and will appear in leaflet form with some images. I would be very interested in any comments (good or bad) from any forum members

BusinessSecureTM
From Business Network Security
Keeping your IT systems secure is more important today than ever before. Your clients want to know that you are storing their data safely; the success of your business can depend on it.

What If.. You were the victim of a hacker

Loss of clients
Fines and penalties
Lost productivity
Extra salary expenses
Direct financial loss
Repair costs
Business closure

You had BusinessSecureTM
Regular testing
Aid to compliance
Weekly reports
Advice and support
Improved safety from hackers
Peace of mind
Updates and alerts

BusinessSecureTM is a ground breaking security solution for your business.

BusinessSecureTM covers your network and web applications.

BusinessSecureTM helps to keep your IT systems secure by weekly and monthly
testing of the security measures you have in place, supporting you with best practice and advice on how to keep your systems safe with regular meetings with one of our security consultants.
BusinessSecureTM is a fixed price subscription service allowing you to budget effectively and giving you the peace of mind of knowing that IT security support is there when you need it.

To find out how BusinessSecureTM can help your business or to find out about our other services visit:

BusinessSecure TM

Keeping your business safe
Keeping your IT systems secure is now a lot easier and more affordable than you think with
BusinessSecure from Business Network Security.
Just some of the benefits of
BusinessSecure
Monthly Penetration Tests
Weekly Vulnerability Tests
Regular Reports
Monthly Security Managment Meetings
Fixed Monthly Cost
Priority Alert Service*
Compliance Assistance
To find out more about BusinessSecure call today
01752 764492
Benefits
• Keep your business IT systems secure
• Increase your customer base
• Tougher security systems will deter hackers
• Secure your business
• Peace of mind
• Save money compared to one off testing
• Know exactly what is going on in your network
• Better budgeting with fixed monthly costs

“Our business needs to stay secure;
we chose BusinessSecure from
Business Network Security.
It really is complete peace of
mind for our business.”
GNR Business owner

Features

• Web sites tested for XSS, SQL injection, cookie poisoning and more
• Network testing against firewalls, routers, switches and hubs
• Operating system tests against hundreds of different appli¬cations including Microsoft, Adobe, Sage and many more
• Social testing including email phishing
• Weekly security reports
• Monthly management meetings with one of our security consultants
• Security alert service giving you the most advanced notice of new security risks to your systems
• Advice and support on IT security

Web address
Email
Tel no

Check the link below for full version pdf

http://www.businessnetworksecurity.c...ecure%20TM.pdf

IP · #2 24-11-2009, 10:00 AM

I think without seeing the images, which can make or break a promotional leaflet that is quite hard to answer. With just the text it reads as rather repetitive.

As to whether leaflets themselves work, that is a whole different kettle of fish (and not one I am sure if you are asking about or not?).

Maslins · #3 24-11-2009, 12:12 PM

Agree with IP re images.

I also think regardless of the images you want to cut the text right down. This is not an area I personally am good at(!) but for a leaflet to work you need to get the key points over in literally 5 seconds.

If you have clever images and a big headline, most people will see/read at least those bits. If you have half a dozen paragraphs of small font text, many people won't even read the first line.

Could you perhaps reduce it to:

Quote:

What If.. You were the victim of a hacker

Loss of clients
Fines and penalties
Lost productivity
Extra salary expenses
Direct financial loss
Repair costs
Business closure

BusinessSecureTM is a ground breaking security solution for your business.

Visit xyz.com or call 01234 567 890 for more info.

davbusnet · #4 24-11-2009, 02:17 PM

have managed to get pdf done so check it out here:-
http://www.businessnetworksecurity.c...ecure%20TM.pdf

Maslins · #5 24-11-2009, 06:53 PM

I like the main image (what male wouldn't), think you should try to get more white space on the right hand side. Same applies to the left hand side of page 2. The correlation tends to be that the more text there is, the less text people read. Your eyes just see a wall of text and think "That doesn't look much fun".

Also, two little things:

Do you need to put "TM" after every time you write "BusinessSecure"? It doesn't particularly impress me and I imagine most people will feel the same way.

"Priority Alert Service*" - can't find the * elsewhere which presumably contains some kind of small print. If I got this and read the whole thing this would annoy me, I'd be thinking "ooh, there's some catch somewhere, but I can't find it".

IP · #6 24-11-2009, 07:44 PM

I don't often just say

but totally agree with what Maslins has said.

I think these things can be very hard to see how they appear to someone unconnected with it. Even reviewing it (like we are hear) you tend to read it perhaps more than the average customer will.

Personally I think you need to bullet point the risks and send them to your website to find out more, people tend to absorb as much info as they want within seconds of looking at a leaflet. If it grabs their attention they will want to read more (so hopefully go to your site), but if they don't understand the message quickly they will move on to the next leaflet / letter etc

If you were sending it to purely businesses I would be tempted to go with something far more simple and hard hitting like....

Oh Sh*t!

*Image of man crying on his keyboard*

"Do you know how easily your business computers could be hacked?"

Don't risk your business. Act NOW

Web address / Phone number.

...then perhaps a page with a bit more detail on.

Maslins · #7 24-11-2009, 08:05 PM

Quote:

Originally Posted by IP

I don't often just say

but totally agree with what Maslins has said.

It's especially rare you say it after one of my posts!

IP · #8 24-11-2009, 08:35 PM

Quote:

Originally Posted by Maslins

It's especially rare you say it after one of my posts!

I wouldn't agree with that

karol · #9 25-11-2009, 07:47 AM

best of luck ...

paulcartwrightbranding · #10 25-11-2009, 09:26 AM

Hi. Agree with all of the above. You need an image that evokes a reaction straightaway. You current image, although pleasant, isn't strong enough as the girl is holding a business card - what's that got to do with anything? The strongest image you have is the lock and '@' symbol.
The white background will feel and look cheap once printed as paper stock is rarely brilliant white and will look grubby.
'BusinessSecure' really needs to be a logo as does 'Business Network Security' in order to reassure the quality and reputation of the company. Presumably IT security is a serious and lucrative market and so the design of your leaflet needs to reflect that.
Re. the back of the leaflet, there is too much text and it is too large and from a design point of view, it is too close to the edges and doesn't have enough 'grabs' to help you wade through the copy. (Boldening or use of bullet points would really help.)
Colour would also be good to use, possibly using the same blue from the front.
Hope that helps.

will it work?

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